Marketing: Test 1

10 questions · 15 minutes · scoring and calculator rules shown before you begin

Start the test Practice mode

General instructions for the test
  1. The set has 10 questions. The configured time limit is 15 minutes. The timer starts after you confirm the rules.
  2. The question palette on the right of the screen shows the status of each question, using these symbols:
    • 1 You have not visited the question yet.
    • 2 You have not answered the question.
    • 3 You have answered the question.
    • 4 You have not answered the question, but have marked it for review.
    • 5 You have answered the question and marked it for review. It will be considered for evaluation.
  3. Click a question number in the palette to go to that question directly. Note that this does not save your answer to the current question.
  4. Click Save & Next to save your answer to the current question and go to the next one. Click Mark for Review & Next to save your answer, mark the question for review and go to the next one.
  5. To change your answer, select another option. To remove it, click Clear Response.
  6. For section navigation, calculator permission and scoring, use the rules shown before this particular set. They may differ between sets and from an official assessment.
  7. Scoring is shown before you begin. Unanswered questions carry no penalty. Feedback mode has no time limit or negative marking.
  8. Click Submit when you have finished. Your report then shows every answer, its solution and the time you spent on each question.

Practice mode has no clock and no negative marking; the answer and solution appear as soon as you choose an option.

Marketing Test 1: questions and answers

Take the test first if you want an honest score. The answers and solutions below are folded away until you open them.

  1. 1. The four Ps of marketing are
    1. Product, Process, Place and Profit
    2. Product, Price, Place and Promotion
    3. Plan, Price, Place and Promotion
    4. Product, Price, People and Profit

    Reference: q-8b256846-29 · Report this question

    Show answer and solution

    Answer: B. Product, Price, Place and Promotion

    The marketing mix consists of Product, Price, Place and Promotion.
  2. 2. Market segmentation means
    1. Fixing the price of a product
    2. Dividing the market into groups of customers with similar needs
    3. Closing a sale
    4. Selling one product to every customer

    Reference: q-59baceed-26 · Report this question

    Show answer and solution

    Answer: B. Dividing the market into groups of customers with similar needs

    Segmentation divides a market into groups that can be served in different ways.
  3. 3. In marketing, USP stands for
    1. Unique Service Provider
    2. Unique Selling Proposition
    3. Universal Sales Plan
    4. Unit Selling Price

    Reference: q-4de0865e-29 · Report this question

    Show answer and solution

    Answer: B. Unique Selling Proposition

    A USP is the feature that sets a product apart from its competitors.
  4. 4. Cross-selling means
    1. Selling the same product in another country
    2. Selling at a lower price than competitors
    3. Selling additional related products to an existing customer
    4. Selling through agents only

    Reference: q-7b867bce-20 · Report this question

    Show answer and solution

    Answer: C. Selling additional related products to an existing customer

    For example, a bank offering a credit card to a savings account holder is cross-selling.
  5. 5. CRM stands for
    1. Customer Retention Method
    2. Customer Relationship Management
    3. Credit Risk Management
    4. Customer Record Maintenance

    Reference: q-5ea76d7d-15 · Report this question

    Show answer and solution

    Answer: B. Customer Relationship Management

    CRM covers the ways a business manages its dealings with customers.
  6. 6. In sales, a "lead" is
    1. A discount offer
    2. A prospective customer
    3. A senior salesperson
    4. A completed sale

    Reference: q-5d7c8885-22 · Report this question

    Show answer and solution

    Answer: B. A prospective customer

    A lead is a person or business that may become a customer.
  7. 7. Telemarketing means
    1. Selling products or services over the telephone
    2. Door-to-door selling
    3. Advertising on television only
    4. Selling through newspapers

    Reference: q-78e328ff-20 · Report this question

    Show answer and solution

    Answer: A. Selling products or services over the telephone

    Telemarketing is marketing carried out by telephone.
  8. 8. A niche market is
    1. An overseas market
    2. A small, specialised segment of the market
    3. The entire mass market
    4. A market with no customers

    Reference: q-1e8949eb-18 · Report this question

    Show answer and solution

    Answer: B. A small, specialised segment of the market

    A niche is a narrow segment with its own particular needs.
  9. 9. Brand loyalty means
    1. Customers buying the same brand repeatedly
    2. A discount given to new customers
    3. A company owning many brands
    4. Customers switching brands often

    Reference: q-ec816a30-20 · Report this question

    Show answer and solution

    Answer: A. Customers buying the same brand repeatedly

    Loyal customers keep choosing the same brand over its competitors.
  10. 10. In SWOT analysis, the letter T stands for
    1. Tactics
    2. Trends
    3. Threats
    4. Targets

    Reference: q-b1b52ee2-42 · Report this question

    Show answer and solution

    Answer: C. Threats

    SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

Ready to try it against the clock?

Start the test Practice mode